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Sunderland to Face Sheffield United in Promotion Final
Sandy Verma | May 14, 2025 9:24 AM CST

Sunderland to Face Sheffield United in Promotion Final \ TezzBuzz \ Washington DC \ Mary Sidiqi \ Evening Edition \ Sunderland will face Sheffield United in the Championship playoff final after a dramatic 1-1 draw with Coventry secured a 3-2 aggregate win. Dan Ballard scored deep in extra time to send the Black Cats to Wembley. The winner earns promotion to the Premier League — and a massive financial windfall.

Quick Looks

  • Sunderland drew 1-1 with Coventry, winning 3-2 on aggregate.
  • Dan Ballard scored in stoppage time of extra time.
  • Sheffield United beat Bristol City 6-0 over two legs.
  • The playoff final will be held at Wembley Stadium.
  • Sunderland hasn’t played Premier League football since 2017.
  • Sheffield United was last in the Premier League in 2024.
  • The winner gains an estimated £200M–£260M financial boost.
  • Coventry’s Premier League absence extends past 20 years.

Deep Look

The EFL Championship playoff final is often called the most valuable single match in footballand this year’s edition at Wembley Stadium will feature two proud, tradition-laden clubs on divergent but equally emotional journeys: Sunderland AFC and Sheffield United.

Sunderland secured their place in the final on Tuesday with a stunning last-gasp goal from And Ballard in the stoppage time of extra timesalvaging a 1-1 draw with Coventry City and winning 3-2 on aggregate over two legs. A night filled with tension and resilience ended in euphoric scenes, with Ballard’s bouncing header off the underside of the crossbar sealing the deal in unforgettable fashion.

“It’s what dreams are made of,” Ballard said after the match, breathless and stunned. For Sunderland fans, it was more than a dream — it was a signal that years of frustration, failure, and near-misses may finally be giving way to hope.

The Match Worth £200 Million

The financial stakes of this playoff final cannot be overstated. The winner of the Championship playoff earns an immediate windfall of up to £200 million ($260 million) — a combination of Premier League broadcasting rights, increased matchday revenue, and commercial opportunities. If the promoted club manages to stay in the Premier League for just one season, that number can grow substantially, potentially securing their financial future for years to come.

For Sunderlandthe opportunity is transformational. Having spent several years in the third tier of English football (League One) and struggling under inconsistent ownership, the Black Cats are now on the verge of a triumphant return to the Premier League for the first time since 2017. Their long road back has been chronicled in the Netflix docuseries Sunderland ‘to in diewhich painted an unflinching portrait of a club spiraling out of control — but also of its resilient supporterswho never stopped believing.

Sheffield Unitedby contrast, is trying to return to the top flight just one year after relegation. Their financial gain will be slightly less, at around £140–150 million ($180 million)due to ongoing parachute payments from the Premier League. Still, the stakes remain enormous, both economically and emotionally.

Two Clubs, Two Narratives

This year’s final is compelling not just because of what’s at stake, but because of who is playing.

Sunderland is the romantic underdog — a once-proud club fallen on hard times, now climbing its way back through grit, patience, and faith. Manager Tony Mowbray has built a squad that blends youthful exuberance with experienced leadership, and Ballard’s goal symbolized a season of persistence.

Sheffield Unitedon the other hand, are the battle-tested warriors — a club that has tasted Premier League life recently and wants back in. Their 6-0 aggregate demolition of Bristol City in the semifinals sent a message: they are not here to participate; they are here to win. The Blades boast a balanced team with strong depth, and they’ll arrive at Wembley with form, confidence, and perhaps less pressure.

Coventry’s Crushing Repeat

For Coventry CityTuesday’s heartbreak marks a repeat of last year’s devastationwhen they lost to Luton Town in a penalty shootout in the playoff final. Under manager Frank Lampardthe Sky Blues gave everything across both legs but fell victim to one moment of disarray in the dying minutes of extra time.

Coventry last played in the Premier League in 2001and the club’s hopes of breaking that drought are once again deferred. The pain will sting for players and fans alike, but the progress made under Lampard may give cause for optimism next season.

Historical Echoes and Fan Anticipation

Both Sunderland and Sheffield United have storied pasts and devoted fan bases, and their clash at Wembley will resonate far beyond their home cities.

Sunderland’s last top-flight stint ended in humiliation, with relegation from the Premier League followed by a second drop to League One — a fall from grace documented with raw honesty in their Netflix series. Now, having returned to the Championship and reestablished a sense of identity and competitiveness, the club stands on the brink of a historic redemption arc.

Sheffield United, meanwhile, are eager to rekindle the promise they showed during their earlier Premier League years under Chris Wilderwhen they defied expectations to finish in the top half in the 2019–20 season. Their more recent relegation was followed by internal restructuring and renewed ambition, and they appear ready for a new chapter at the highest level.

The Final Awaits

With Leeds United and Burnley having secured the two automatic promotion spots, all attention now turns to May 26 at Wembley Stadiumwhere one of Sunderland or Sheffield United will earn the final golden ticket back to the Premier League.

For players, coaches, and supporters, it’s not just a match — it’s a destiny-shaping event. A win changes everything: club budgets, recruitment strategies, global visibility, and supporter morale.

And for Sunderland fans especially, a win would be the culmination of a journey from despair to deliverance — from Netflix despair to Premier League redemption.

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