Suspense crime, Digital Desk : Beginning June 17, 2025, Amazon will enable promotional ads for content on Prime Video for their members in India. They will, however, have the option to pay extra for a completely ad-free experience. Amazon has started notifying users through emails detailing that this modification applies to all films and shows being streamed on the service.
Costly Ad-Free Access
The modified structure permits members who wish to view Prime Video without interruptions to be charged an additional 699 per year or 129 on a month to month basis. This is being dubbed an “ad-free tax” by many as it increases the total price of an Amazon Prime subscription.
Change in Pricing or Add-On Options for Existing Plan
As listed below, these are the changes made to the pricing:
Annual Prime Membership: Rs 1,499
Ad-Free Prime Video Add-On: Rs 699/year or Rs 129/month
Total Annual Cost for Ad-Free Experience: Rs 2,198
Monthly Equivalent: Approx. Rs 498 per month
Total advertisements that will be shown
At this point, Amazon has not publicly detailed how many ads will be used. According to their correspondence “We intend to deliver meaningfully fewer ads than TV channels and other streaming services” meaning there will still be a substantial amount of ads but not as much for television or streaming services.
No Change to the ‘Other Prime’ Benefits
All other features of Amazon Prime including same-day delivery, cashbacks, Prime Reading, Prime Music are the same. Only video content has this adjustment; rest remains unchanged.
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