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Gen Z Turns to Astrology, Tarot, and Pets for Love Matches:
Samira Vishwas | May 17, 2025 3:24 AM CST


Suspense crime, Digital Desk : Tinder’s 2025 Dating Forecast indicates that changes have occurred in the way dating is approached by Gen Z and millennials. Factors such as astrology, tarot, and even checking if someone’s pet matches are increasingly important.

As previously stated from Tinder’s internal data and surveys, around 30% of young users check the zodiac sign of a match before considering going on a date. Moreover, 16% of them check tarot cards for relationship guidance.

Pet Mentions Rise in Dating Profiles

In India, there was an increase of 7.6% in references to pets in Tinder bios over the last year. This suggests that a significant number of users now regard pet ownership as an indicator of emotional or lifestyle alignment.

To address this, Tinder India engaged pet-astrology specialist tarot reader Jeevika Sharma to develop a light-hearted pet-centered zodiac dating forecast. The campaign throws serious dating behaviors directly out the window by analyzing astrology from the viewpoint of users’ pets.

Vision Boards and Emotional Traits Gain Focus

Close to 20% of the polled singles claimed they started using vision boards as tools to manifest desired partner attributes. The phrases “Golden Retriever love” and “Black Cat energy” vividly illustrate the range of emotional and personality traits sought in a potential match.

Dr. Chandni Tugnait, Tinder’s relationship expert, said: “Today’s daters are looking for a bit more than chemistry; they appreciate emotional intelligence and compatibility in lifestyle. Modern love language now includes proficiency with pets, and other such attributes.”

Technology Meets Emotional Expectations in Dating

The latest campaign from Tinder emphasizes how dating apps are responding to users’ emotional needs. With an increasing number of Indian singles seeking serious connections, online platforms are changing to serve more profound ideals beyond mere attraction.

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