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Demand for herbal toothpastes in the Indian market has been rising since the early 2000s as people started preferring natural and Ayurvedic products. However, the options were limited back then. Patanjali Ayurved says that it identified the gap and filled it with its Dant Kanti toothpaste. Patanjali claims it uniquely blends Ayurvedic knowledge and modern science, catering to consumers seeking natural alternatives.

The company explained, "Dant Kanti's formulation began with meticulous ingredient selection. Patanjali's R&D team studied ancient Ayurvedic texts like Charaka Samhita, Sushruta Samhita, Vagbhata, and Bhava Prakash Nighantu. These texts mention ingredients like neem, clove, and mint, known for oral hygiene. These were incorporated in effective doses into the toothpaste base."

Patanjali stated, "Tests using the checkerboard microdilution method showed that the combination of these ingredients is more effective against bacteria like Streptococcus and Actinomyces than the individual components, offering superior protection against dental problems."

How Did Patanjali Ayurved Conduct The Testing?

The company said, "The development process involved numerous lab tests to optimise texture, taste, pH, viscosity, foaming capacity, and preservative effectiveness. The absence of heavy metal contamination was also ensured. Pilot scale-up tests addressed issues related to commercial production and determined critical process parameters. Stability studies included six-month accelerated and 24-month long-term testing, determining the product's shelf life."

Dant Kanti's Market Success

The company further added, "Patanjali also valued consumer feedback. Samples were distributed to over 1,000 volunteers at yoga camps and dental hospitals. The formulation was further refined based on the feedback received. Dant Kanti's success lies in its blend of Ayurvedic heritage and scientific rigour. It symbolises Patanjali's commitment to meeting market needs and upholding India's traditional knowledge systems."

Department Of Consumer Affairs On Danta Kanti

After conducting a study on "so-called herbal toothpastes" available in the market, including Patanjali's Dant Kanti, the Department of Consumer Affairs published its findings in a report. It said: "Although there are some dozen brands that claim or position themselves as natural, chemical-free, made-of-herbs toothpastes, none of them really qualify to position themselves as 'herbal'."

It mentioned 12 brands, which were from Dabur, Vicco, Himalaya, and Colgate, in the study. "In the real sense of ‘herbal’, none of the brands tested by CV can justify their usage of the term ‘herbal’. Over 90 per cent of their composition is the same as that of regular toothpastes and they contain about 2.5 per cent or slightly more herbal elements," the report said.