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Sathya Shankar was born in July 1964 in Bellare village Karnataka. He completed schooling and then dropped out to support his family. He started driving an auto-rickshaw at the age of 18. It was financed through a government loan scheme. He repaid the loan within a year and bought an Ambassador car to take tourists outside Karnataka’s South Kanara district. While driving the car Sathya realized that driving will not fulfill his needs. In 1987 he started the auto parts business. In 1989 he opened a tire shop. He also did financial management and started Praveen Capital Private Limited in 1994 which provides loans for used vehicles. This company shares Rs 240 crore annually in the group’s total turnover. In 2001 Sathya founded SG Corporates with an investment of Rs 35 lakh in Karnataka. By 2006 the companys turnover grew to Rs 6 crore and by 2010 it had crossed Rs 100 crore. Now the SG Group handles many businesses like Praveen Capital and Megha Fruit Processing which produce around 55 products. Bindu Jeera Masala Soda In 2000 Sathya entered the mineral water business. During a 2002 trip to North India he notices a shop mixing cumin (jeera) and salt into soda. This gave him a business idea to create Bindu Fiz Jeera Masala. Earlier it was not accepted much but Sathya distributed free samples and slowly reached to many customers.  Sathya married Ranjita Shankar in 1992 she is the Executive Director of House of Bindu. Sathya’s company has an annual turnover of Rs 800 crore and he owns a custom-made Rolls Royce Phantom VIII worth Rs 11 crore.