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New Delhi: Silicon Valley often spotlights average ideas while letting better ones fade away. This is rarely due to bad design or poor planning. The missing link is usually publicity. That is where Baden Bower, a PR agency for startups, steps in. It helps startups gain attention by securing meaningful media coverage that builds visibility and momentum.

The Problem of Being Unseen

Every day, strong ideas vanish before anyone notices. These are not flawed concepts, they are overlooked. A recent survey found that 78% of venture capitalists prioritize media exposure after investing. They understand the risk that comes with being invisible.

"The best product in the world won’t go far if no one hears about it," says AJ Ignacio, CEO of Baden Bower. "We’ve seen strong products fail while weaker ones advanced because they had consistent media coverage."

Many early-stage companies focus entirely on perfecting their product, forgetting that no one buys what they cannot see. It is like building something remarkable and keeping it in a locked room.

Media coverage can make a measurable difference. Startups that get featured in Forbes and the like are 30% more likely to raise additional capital. Visibility creates a ripple effect that goes beyond initial attention.

How Publicity Builds Traction

The process of gaining public attention does not start with fixing what is already working. It starts with visibility. Baden Bower developed a method to help startups move from unnoticed to widely covered.

Even limited coverage can help a company earn trust, which attracts early users and employees. Over time, stories and milestones create more reasons for the media to pay attention, creating a self-reinforcing loop.

"We write stories that people remember," says Ignacio. "When a company appears in Forbes or Business Insider, readers see it as a sign of progress. That perception builds over time."

People often judge based on what is visible. When information is limited, media mentions act as proof that a company is worth watching. Publicity becomes a tool that supports growth.

Baden Bower targets the publications that speak to each client’s audience. It replaces vague promises with confirmed placements, making the process clear and results-focused.

Why Investors Focus on Media

Media attention does not just track with success, it often fuels it. Venture capital firms increasingly manage media strategies for their portfolio companies because they’ve seen how it drives outcomes.

This is especially common with startups selling to other businesses. These companies usually lack name recognition. Media exposure gives them credibility, reduces the time it takes to close deals, and improves lead quality.

"When we ask investors what they work on post-funding, media ranks near the top," says Ignacio. "Being good at what you do won’t matter unless people actually know about it."

Roughly 84% of venture capitalists who hold regular meetings with their portfolio companies say they support media efforts. Many of them now treat publicity as a necessary tool, not a bonus.

Baden Bower’s format fits this thinking. Its model guarantees placements, replacing guesswork with something measurable.

Credibility That Travels

Media exposure does more than put a company in front of people. It changes how that company is perceived. Readers trust respected publications more than they trust direct marketing.

A mention in a known outlet carries weight. It introduces the brand with a kind of indirect endorsement that companies can’t generate on their own.

"Many of our clients add a 'Featured In' section to their sites, and we’ve seen conversion rates triple," Ignacio adds. "That’s not just about awareness. It’s about using borrowed trust to support real action."

One of Baden Bower’s campaigns delivered over 9.2 million impressions and raised qualified leads by nearly 50%. That is because coverage can solve specific problems, whether that is building trust with users, attracting investors, or hiring strong talent.

Different companies use media to achieve different goals. Some want attention ahead of funding rounds, while others use it to show progress before a sale or public offering.

Finding the Right Audience

Big-name media outlets do not dominate attention the way they used to. Readers now split their time across newsletters, podcasts, and independent platforms that focus on very specific interests.

This creates new limits but also new advantages. Instead of trying to be everywhere, startups can focus on being seen in the right place. A feature in a focused blog can carry more weight than a general article in a major outlet.

"Founders often don’t realize how quickly media habits are changing," Ignacio says. "We now aim for relevance over reach. It’s better to be in the places your audience actually follows."

Baden Bower plans each campaign with this in mind. For a software company, that could mean a respected trade publication. For consumer goods, it might mean a mix of wider coverage and focused reviews.

Startups that do well next year will likely be the ones that know who they are speaking to and where to find them. Baden Bower uses data to match each story to the outlet that can deliver the most value.

It is still common for great ideas to fade simply because no one wrote about them. Baden Bower helps change that. Its work gives startups a voice at the moments they need it most.