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Highlights

• Amazon fraud detection The company implemented a new Temper-proof technology to strengthen.
• Customers’ confidence stagged from increasing incidents of tampering in online order.
• Now as soon as the parcel opens, the color of the heat-activated dots will move from white to pink or red.
• Customers will be able to take decisions immediately after seeing the position of the package while taking delivery.
• The theme of discussion became a post with Amazon package went viral on social media.

Amazon fraud detection new direction

Online shopping has become a common habit today, but fraud cases have also increased rapidly. Amazon fraud detection To empower the company, the company has now adopted a particular technique, which can easily identify any kind of tampering in the package. Through this technology, Amazon has tried to win customer Vishwas again.

How does this technique work?

White dot to red dot: a silent speaking security

This of amazon Amazon fraud detection Under the feature, a special type of dot will now be printed on the company’s parcels which will be white in normal condition. But as soon as the parcel is opened, it will come in contact with the dot heat and turn into pink or red color. This technique is heat-active and is also known as “Tempered Seal Technology”.

Examination of the reliability of the parcel now in your hand

The biggest advantage of this feature is that while taking delivery, the customer can know whether someone has tampered with the parcel or not. If the dot is white, the package is safe. If the dot is pink or red, it means that someone has already opened it.

Photo went viral on social media

Amazon Fraud Detection Technology Real Life Example

Recently, a customer shared a photo of his Amazon package on social media, in which the pink dot was clearly visible. It was written with this post – “If you see such a dot, refuse to take the package and report to the company immediately.” This one post Amazon fraud detection Bring the new initiative of everyone.

Why was this initiative necessary?

New forms of online fraud

In the last few years, the incidence of fraud in online order has increased rapidly. Somewhere the customer gets soap instead of mobile, and somewhere the brick instead of laptop. In such cases, customers lose both their money and trust. Amazon had earlier started the facility of “Open-Box Delivery”, but it was not possible to catch every fraud. Now Amazon fraud detection Through this new feature, the company has moved one step ahead.

Other fraud detection techniques of Amazon

1. AI based delivery tracking

Amazon is already using AI based systems in its logistics network, which can identify suspected delivery patterns.

2. OTP based delivery

The process of making OTP mandatory at the time of delivery of expensive products is also part of Amazon Fraud Detection.

3. Reverse Logistics Tracking

Amazon also keeps an eye on the returned products so that no one can enter the duplicate or fake product system.

What to do customer?

Customer role in making Amazon Fraud Detection a success

• At the time of delivery, please check the dot on the package.
• If the dot is pink or red, inform the delivery agent immediately.
• Go to the app and choose the option of “Return or Report”.
• Contact Amazon’s customer service.

What does the opinion of experts say?

Big step for transparency of e-commerce

Cyber ​​security experts believe that this step of Amazon will set a standard for the e-commerce industry in the coming time. Expert Dr. Amit Bhatnagar says, “This initiative of Amazon Fraud Detection will not only empower customers, but will also increase the responsibility of logistics employees.”

Will other companies also adopt this technology?

Start of an industrial trend?

After this initiative by Amazon, the pressure on other online retailers like Flipkart, Meesho and Snapdeal will also increase they Amazon fraud detection Adopt techniques like. This may lead to high customer security levels in the entire e-commerce sector.

An important step towards delivery of trust

Today, when everything is going online in the digital age, maintaining the safety and transparency of the customer is the biggest challenge for any company. Amazon fraud detection That this new technology can prove to be a milestone in this direction. This step will not only help prevent fraud, but will further strengthen the bridge of trust between the customer and the company.