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It is common for us to read about people who succeed against the odds but once in a while a story stops you in your tracks. This is one such journey that has ambition achievement and downfall all wrapped together. This individual excelled across several domains including banking business and engineering. He was an IIT graduate. He held an IIM degree. He was once hailed as a retail pioneer in India. The same man once on the cover of leading magazines because of his retail group turned out to be R. Subramanian. You guessed it! The same R. Subramanian who was the brainchild and force behind Subhiksha a once broadly acclaimed retail group that went from being a supermarket chain convenience store pharmacy and most notably - a place to grab things quickly - to a business that failed. Despite being an alumnus of IIT and a graduate of IIM he is jailed for 20 years due to….Well he is R. Subramanian the visionary behind the retail chain Subhiksha.  According to the court ruling on November 20 2023 the distinguished IIT graduate and IIM alumnus was found guilty by a special court in Chennai of defrauding hundreds of investors. The court sentenced him to a 20-year sentence. It began in May 1991 when Subramanian first dipped his toe into business and started Viswapriya which claimed to be a financial services company. Things quickly began to take off and major investors came to the table with their schemes that showed promise. Subramanian didnt have any allies or backers; he had nothing more than hard work and the belief he had in his idea. After a long journey he disputed all limits of human aspiration and opened 1600 outlets across India. According to the Business Standard report (2015) Subhiksha opened its inaugural store in Chennai with an investment of $1 million in March 1997. By March 1999 it had expanded to 14 stores in Chennai with 50 stores open by mid-2000. By 2006 Subhiksha had established itself in other states of Gujarat Delhi Mumbai Andhra Pradesh and Karnataka opening 420 stores. Just two years later (October 2008) Subhiksha had become a common name in India boasting 1600 outlets and providing everything from groceries fresh produce pharmaceutical products and mobile phones.