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Instant messaging app Whatsapp made a major change and announced on Monday that now users will see advertisements in some parts of the app. Meta, which is the parent company of WhatsApp, is now looking for new avenues of earning from this popular platform.

Where will advertisement be seen?
Whatsapp has clarified that these ads will only be seen in the “updates” tabs. This is the tab where you see channels and status. Every day more than 1.5 billion people use this feature.
The good news is that there will be no advertisement in chat, calls and groups.

Your privacy will remain the same
Whatsapp has made it clear in his statement that:

“Personal chats, calls and status are still end-to-end encrypted and will not be used to show advertisements.”

How will you decide the ads shown to you?
Whatsapp will decide on the basis of these things which advertisement should be shown to:

Your age

Where do you live (country/city)

What language do you use

What kind of channels do you follow on WhatsApp

How do you interact with advertisements

Keep in mind: Your personal chats, calls or groups will not be included in ad targeting.

Meta’s new model of earning
This change of Whatsapp is not just to show advertisement, but to earn directly from the app.
Now:

Channels can be made subscription based.

Users may have to pay a monthly charge to get exclusive content from some channels.

Business channels have to be paid to promote.

The total revenue of META in 2025 was around $ 164.5 billion, of which $ 160.6 billion came only by advertisements.

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