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Zakir Khan is set to embark on a sweeping 60-city stand-up tour. The tour, a collaboration between Only Much Louder (OML) and TribeVibe Entertainment (a BookMyShow venture), aims to reach over 160,000 fans, cutting across metropolitan centres and smaller towns alike. It’s not just the scale that’s unprecedented—it’s the ambition. This is now the single largest deal ever inked by a comedian in India.

The partnership reflects a broader shift within India’s cultural fabric: an increasing appetite for premium, homegrown entertainment that speaks directly to diverse, regional audiences. Long tethered to metro circuits and English-speaking pockets, Indian stand-up is now firmly moving into a phase where artists and audiences meet on shared ground—linguistically, emotionally, and geographically.

“This isn’t just a personal milestone,” Zakir Khan said, “it’s a celebration of how far Indian stand-up has come. For years, we’ve dreamed of comedy being treated like mainstream entertainment. This moment feels like that dream finally finding its feet.”

For TribeVibe, the move is part of a broader mission to democratise access to quality experiences. “It’s not just about doing a 60-city tour; it’s about proving that India is ready to host and celebrate live entertainment at this scale across its full breadth,” said Shoven Shah, the company’s founder and CEO.

OML’s Rishabh Nahar echoed the sentiment, framing the collaboration as a blueprint for future possibilities. “With this partnership, we hope to lay the groundwork for a touring economy that mirrors the sophistication and ambition of global markets.”