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Packaged spices and seasoning company Zone of Fast Food (ZOFF) Foods has inked a strategic partnership with Reliance Retail and entered the ready-to-cook foods segment the company said on Thursday. ZOFF Foods partners with Reliance Retail to enter the Rs 5000 crore ready-to-cook market. Products to be available across 400+ Reliance stores and online platforms. The move targets evolving consumer needs and growing demand in the convenience food segment. It said its products will be available on Reliance Retail outlets as well as its own e-commerce platform and would be introduced on other e-commerce and q-commerce platforms. Akash Agrawalla co-founder ZOFF Foods said that the products address “evolving needs of today’s home cooks”. He said the partnership with Reliance Retail would enable the brand to reach over 400 stores by next month. The Indian ready-to-cook meals’ market size is estimated at Rs 5000 crore growing about 7-8% per annum. The category is seeing interest from both large companies–which are foraying into this space–as well as newer brands who are leveraging q-commerce and e-commerce for discoverability and reach. Who owns ZOFF Foods Zoff is owned and operated by brothers Akash Agrawal and Ashish Agrawal who are also known as the Spice Brothers. They launched Zoff Foods in 2018 with the goal of transforming the Indian spice market. The company is based in Raipur Chhattisgarh. What it specialises in Zoff Foods specializes in a range of products including - Whole spices Powdered spices Blended spices Dry fruits and 5-minute gravy.