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Mukesh Ambani brings back Shein: In a significant development in Indias fast fashion industry growth Reliance Industries Chairman and Indias richest man Mukesh Ambani has partnered with Shein the Singapore-headquartered Chinese fast‑fashion company for fast-fashion industry. As per the agreement both Shein India and Reliance Retail are expected to scale India’s garment supplier base from about 150 to 1000 factories within a year. Here are all the details you need to know about the expansion plan of Mukesh Ambanis Reliance Retails with Chinese company Shein. Readers must note that Shein the global Chinese brand famous for selling affordable clothing such as $5 dresses and $10 jeans directly from 7000 suppliers in China is re-entering the Indian market (post its 2020 ban) through a licensing deal. About Shein Once a popular destination for trendy and affordable styles Shein faced a setback when it was banned in India. Though Shein is poised to re-enter the Indian market soon the GenZ fashion landscape has evolved significantly over the last few years paving the way for several strong players in fashion to establish themselves. Mostly popular among ‘under 30’ Shein taps into the trends with daily fresh drops at affordable prices making it a brand to reckon with globally. Shein’s model appeals to Gen Z’s desire for quick trend adoption and constant variety especially for its low-cost styles. Mukesh Ambanis Shein vs Ratan Tatas Zudio Sheins biggest competitor is going to be Ratan Tatas Zudio. The brand is famous for shoppers who seek trendy apparel at affordable prices. Zudio has quickly established itself as a go-to destination focusing on offering fashionable clothing that is accessible to all without compromising on style. The brand’s collections which are frequently updated cover a wide range of categories including casual wear workwear and more a report by IANS news agency said. Zudio appeals to a diverse customer base making it easy for shoppers to stay stylish wherever they are with its network of over 550 stores with emphasis on affordability which has made it one of the sought-after brands for modern Indian consumers. (With inputs from agencies)