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You’re making memes of her she’s making money off them — she already won. Apoorva Mukhija aka The Rebel Kid has transformed digital chaos into cold cash building a Rs 41 crore empire straight out of Noida armed with a phone a fierce attitude and unapologetic content. At just 23 Kaleshi Aurat is clocking in a staggering Rs 2.5 lakh per day. Yes you heard that right! Each 30-second Instagram story? Worth Rs 2 lakh. A single reel? Up to Rs 6 lakh. Shes not waiting for Bollywood’s call—her content pays better and the spotlight is already hers. All about Apoorva Mukhijas aka The Rebel Kid Born in 2001 and raised in Noida the self-styled Rebel Kid started filming skits during the lockdown. While most of the world was paused Apoorva pressed record—and never looked back. Her lockdown hustle became Gen Z India’s blueprint for viral success. Apoorva Mukhijas long list of brand deals The rise was no accident. With brand deals from Nike Maybelline and other global giants she’s carved a space where few Indian creators have reached. She’s not just “influencing”—she’s running a one-woman media empire with the financial firepower to match. Her brand? Raw bold and wildly controversial. Her alter ego Kaleshi Aurat—a perfect blend of chaos candor and comedy keeps the algorithm fed and the audience addicted. The haters rage the lovers repost and Apoorva laughs all the way to the bank. Apoorva Mukhijas shows But the digital domain isn’t her only playground. With appearances in shows like Who’s Your Gynac? and The Traitors India she’s dipping toes into mainstream entertainment proving she’s more than just a ring-light personality. Apoorva Mukhijas recent controversy at IGL Recently Apoorva sparked a storm on India’s Got Latent after clashing with a contestant over a vulgar remark which led to police summons and FIRs for alleged obscenity. She later returned with a defiant apology video: “I never meant to hurt anyone—except maybe that one man’s ego…” after receiving horrific rape and death threats. But in a world where creators often chase validation Apoorva built her spotlight—and made it profitable. No big media network no legacy surname no filters. Just pure digital grit and a killer sense of timing.