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English women’s football rebrand sees WSL2 replace Women’s Championship

Samira Vishwas | May 12, 2025 10:12 PM CST

New Women's Championship rebrand digital property — image credit: WSL Football/Women’s Professional Leagues Limited

Women’s Professional Leagues Limited (WPLL), the controlling body of women’s football in England, has announced a rebrand of the Women’s Championship to be now named Barclays WSL2.

The second-tier women’s football league will begin its rebrand at the start of the 2025/26 season, accompanied by new emblems and a visual identity to coincide with the new WSL2 league name.

The WPLL confirmed that the Barclays Women’s Super League (WSL) will remain and continue to act as the first-tier of professional women’s football, whereby WSL2 teams can compete to earn promotion to the WSL.

Alongside new colour systems to give each league its own unique identity, WPLL stated that the new visual representation of WSL2 aims to “capture the power and athleticism of the players and reflects the distinct nature of women’s football today”.

Ruth Hooper, CMO, WSL Football, said: “Developing this new visual world with Anomaly has been a real labour of love. No one plays football like a female – it is our strength and the way players move is one element of what makes women’s football distinctive and special.

“As soon as this concept was brought to the table, we knew it was the right route, and we embraced it. It has taken months of work, and we have spoken to clubs, fans, players and partners who have all inputted during the process and been on this journey with us.

“There is a lot more in store over the coming months as we continue to grow the women’s game for the future.”

In line with the new digital identity for WSL2, the WPLL confirmed that creative agency partner Anomaly has overseen the brand changes, inspired by EA Sports.

A new WSL Football website will also launch this summer, along with representation on team kits, footballs, stadiums and merchandise. WSL Football released a new marketing video campaign to complement the rebrand.

Clara Mulligan, Managing Partner and Head of Design at Anomaly, added: “As a long-time football fan, having the chance to create the future of women’s football is the absolute brief of dreams and a career highlight.

“The new brand identity is inspired by the athleticism and movement of female footballers – we’ve created a brand that is built for motion and captures the true spirit of the game.

“And we never would have got there without the close collaboration with the entire team at WSL Football, the support and guidance from the fans, players and clubs – and the heart and passion from everyone on the team.”

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