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Brits are reaching for the time and again. A survey of 2,000 adults revealed that a whopping 77% are on 'autopilot' when they hit the snack aisle, mindlessly putting the same items into their basket each visit. A third confess to the same snack up to five times a week, with one in five admitting to doing so seven times.

While two-thirds are proud to be loyal to their favourite snack, a third admit they are fed up with their predictable choices. Yet, fear of disappointment keeps many fromwith 18% anxious that a new snack won't live up to its expectations.

The study was commissioned by Cheez-It, who has partnered with Drag Queen,MBE, to encourage Brits to have a 'cheesy affair' and shake up their snack routine.

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Baga Chipz said: "Let's be honest babes, we've all been stuck with the same boring snack – day in, day out. It's time to stop being loyal to something that's not giving what it needs to give! I'm here to say: cheat on your usual nibble and have a little flirt with something new. Life's too short for bland snacks - let's make snack time fabulous, crunchy, and a little bit naughty."

Those who remain faithful to their favourite snacks said they would choose them over anything else. The survey found these Brits are more devoted to their go-to snack than even their favourite takeaway.

Interestingly, 12% of people value their go-to snack more than their local pub or favourite telly programme. However, a shake-up in the snack department might be just what Brits are craving, with 34% keen to break away from their usual nibbles and a whopping 49% on the prowl for something more satisfying.

Of those eager to try something new, a fifth would heed Baga Chips' advice and 'cheat' on their regular snack if it was a limited edition or had an extra-crunchy texture. For 17% they would stray for something spicy, and the same number are easily tempted by extra cheese.

A spokesperson for Cheez-It said: "Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices. We're asking snackers to try a cheezy bit on the side for some extra snackisfaction.

"What's the worst that could happen? You might just find a brie-lliant new snack to brighten up your day."