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Smartphone craze has grown tremendously worldwide. Everyone wants to have a good brand smartphone. Apple and Samsung smartphone companies are dominated by many countries including India. But in Turkey, this picture has changed a bit. Turkey is a country, where certain foreign companies have made their identity in the smartphone market. As a result, foreign companies in this country are hitting Apple and Samsung.

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People in Turkey give more preference to domestic produced products. The result is also seen in the smartphone market. Companies in the country have created a unique identity in the Turkey’s smartphone market. Therefore, local brands have gained the trust of users in the smartphone market in Turkey. In addition, the Chinese brands have maintained their grip on this smartphone market. (Photo courtesy – Pinterest)

Turkey’s local smartphone brands

General Mobile

General Mobile is the most popular smartphone brand in Turkish. This company is known for its good quality and budget friendly price of smartphones. General Mobile has also created their big smartphone factory in the country. This has strengthened the local production capacity of this company.

Vestel

Vesel is another Turkey company, which produces smartphones as well as television and other electronic products. The company is also trying to create its place in the country’s smartphone market.

Turkcell

Turkcell is a major telecom company in Turkish. This company has also made its move in the world of smartphones. This company has launched a smartphone called T50. This smartphone has been designed for Turkey users.

China’s companies also lead

Xiaomi has set up a large factory in Istambul, where about 50 million smartphones are manufactured every year. Oppo has also started his office in Turkey and has created its place in the local market. Tecno Mobile started its own production unit by investing about $ 35 million in the Pendik area.

Apple and Samsung’s pressure permanent

Even though local companies and Chinese brands have won the hearts of the people in Turkey, Apple and Samsung dominated. According to the data of 2023, the two companies have conspired about 51 percent of the market share together.

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Global brands or local brands?

Not only global brands in the world of smartphones in Turkey, but also local and Chinese companies have created a different identity. All of these companies have hard competition. On the one hand, Turkish brands like general mobile, vestel and turkcell are still in the hearts of people, while companies like Xiaomi, Oppo and Tecno are also registering their strong presence.