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Meta platforms are ready to make major changes to the advertising industry. The company is now making a big change in the method of making and distributing ads. In the advertising industry, the meta is now preparing for the use of artificial intelligence. According to the information received, Meta is trying to make advertisers able to make advertising fully using AI -text, Vijual, video and targeting by the end of the Met 2026.

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Advertising is already a major part of the business of Mata. Now CEO Mark Zuckerberg not only considers AI a way of doing business, but in his opinion, AI is a major way to make changes. Zuckerberg said at the Annual Shayholder Meeting of Met, “In the future, we want businesses to tell their marketing goals. We will do the rest of the work for them. (Photo courtesy – Pinterest)

According to the information received, a small business product will upload the photo in the future, tell the marketing goal and the budget as well, and Met’s AI will create a full advertising campaign. AI is going to play the placement and targeting on Facebook and Instagram, which will be made by the audience, location and weather calculations.

If the idea of ​​Meta is successful, it will benefit small and medium -sized businesses or most of Meta advertisers. Because such businessmen do not have a budget or creative resources for big campaigns. Met’s AI will create advertising variations in real-time, creating images and messaging according to the location of users or contacts. For example, if the car advertising in the snowy areas will appear on a hills, in the city, the same car will be seen in the urban environment.

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Meta is not alone in the race of AI ads. Google has recently launched a new version of their VEO Video Generation Tool. This tool creates video advertising from ordinary text prompts. Openai’s Dall · E and Ei Tools like Midjourney are already being used by brands for image-base campaign content generates. Despite the fast progress, AI-generated ads are still not perfect. Marketers say the tools available are often produced by low-quality viguals. Creating AI models created for a personal brand also requires high computing power, which increases the technical complexity.