Jiohotstar: Indian Premier League 2025 has set a new record of live sports in India with 1.19 billion audiences and 514 billion minute watch time. But there is a big strategy behind these figures, which Sanjog Gupta, CEO of Giostar’s sports and live experience, explains further thinking from cricket. At the APOS 2025 Summit in Bali, Gupta said that Geostar has invested more than $ 500 million (about Rs 4,000 crore) to make digital sports ecosystem besides buying only rights in the last 15 years. Gupta said, the prices of media rights of sports are often in discussion, but the big thing is how much a network has invested in increasing that property. This investment in marketing, production and technology has crossed $ 500 million in the last decade and a half and is different from the expenditure on rights.
The highest -grossing sports event
The result of this strategy was that Tata IPL 2025 not only became India’s largest sports broadcast, but also became the highest -grossing. This season more than 425 brands were involved, 270 were advertising in IPL for the first time. These brands were from 40 different sectors. To make the advertisement more transparent and performing-based, Giostar started third-party measurement for 32 brands through Nielsen.
Geographstar became a digital hub
The IPL’s digital house, geographstar, now more than 300 million subscribers and 1.04 billion apps during the season have been downloaded. The number of mobile spectators reached 417 million, while the connected TV (CTV) was watched by 235 million people. The final of the IPL 2025 alone was viewed by 426 million viewers, with 189 million people on TV and 237 million on digital. At one time, the maximum number of people watching live was 5.52 crore.
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Think ahead of IPL
The IPL may be a major event, but Geostar is also promoting other sports. The number of English Premier League viewers has increased by 3.5 times in the last 5 years. Especially due to the feed and cultural localization of the regional language. On the other hand, kabaddi is being developed as an year -run event.
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